Subject Max, but I can't read Japanese!
Also, subjects Max and Lost... it is a big dick move from them... they're trying to capitalize on people's idiocy and/or lack of technical skill. And everyone will end up having to update the firmware again, I doubt they'll pay $30 every time. But still, if they tell people they can do it at home for free, I think it's the customer's own fault. But they probably don't.