This is a horrifying situation. You've got Bioware spreading itself too thin (They've got ME3, DA2 DLC, TOR, and rumor has it an original IP coming) and they're pretty much risking the house on TOR being not just successful, but getting a permanent, sustainable, loyal userbase. AND they're shackled to EA, the one-time boogeyman of the industry, (Only taking second place to Activision under Kotick, who only escapes destruction by abusing the brand recognition of his company's userbase.) who seem bent on making all the wrong decisions here. (This Origin nonsense is just a recent example. Others include the day-1 dlc in ME2, the series' altered focus (See Shamus Young's article on the subject:
http://www.escapistmagazine.com/articles/view/columns/experienced-points/8868-Experienced-Points-What-s-Wrong-with-Mass-Effect-2
and of course, TOR becoming an MMO in the first place, rather than a series conclusion as was presumably intended.)