I have already gone on record as saying that the secondary/used games market is legitimately worse for the industry than piracy---used IS, by its very definition, a lost sale for the publisher, since the customer was willing to pay money for the game and therefore would likely have bought new had the incentive and/or availability been worth it---combating used game sales is the biggest legitimate economic problem facing game publishers.
It is for that reason that I think EA's day-one DLC, free to people who buy new, costing the difference between a new and used game in price otherwise, is a brilliant piece of business on their part, and I think it's so devilishly clever that my hat is off to them.
Now if you'll excuse me, I'm off to play the 13 games I bought from Steam for a combined $58 over the holiday sale. Who needs new/used when there's digitally distributed for 75-90% off?
