shootthebandit said:
asda and tesco are usually good to buy from, i think i bought BF3 for about 32 quid when it just came out. my guess is that supermarkets makes less profit on games because its not their primary product. also you can buy beer while you buy a game you cant do that at game
The big supermarkets do
exactly this. It's called a "Loss Leader". You know those glossy pamphlets you sometimes get through your door with the local paper or the mail? The ones full of all the really good deals? They lose money on every single item they discount in those. It gets you through the doors though, and a large enough percentage of people decide to grab a few other things - might as well while you're there right? - that they make a profit on your total transaction.
These mega-retailers have spent fortunes doing psychological studies and all sorts of stuff you would be surprised at, with the goal of designing their store layouts to maximise the "impulse" buy and to get you to buy the most profitable stuff. Ever noticed that all the premium brands tend to be at eye-level, while the cheapest and nastiest own-brand stuff (think ASDA Smart Price stuff) is always shoved down the bottom? And it works too.
Finally, don't forget that ASDA, Tesco and the other big supermarket chains have more buying power than even GAME does. They have been beating down wholesalers to get the cheapest prices they can for years. It's a big part of the reason that farming (especially Dairy) in the UK is on its knees, but that's another story.
OT: Haven't been in a GAME store for yonks. I did wander into one a couple of months ago to kill some time while the other half was shopping for girly things. Wouldn't dream of spending my money there though any more - I also remember the "good old days" where you got a decent trade-in price, generally good value for money, and top-notch service every time, and think the place is a hollow, corporate, greedy shell of it's former self. While it's unpleasant for employees to be staring down the barrel of redundancy and I sympathise with them wholeheartedly, I can't say I'll be sad or surprised to see the company go down.
Instead of adapting to the changing market, they seem to have decided to keep coming up with new ways to screw the customer. Might work for the short term, but us gamers are a pretty fussy bunch on the whole, and we're also tech-savvy enough to figure out we're better off with either digital distribution or ordering hardcopies online.