If you're tired of turning your head sideways to look through the live marketplace while playing some tate game then you will get where I'm coming from here. Let's compare this to a well known example of true art: the Mona Lisa; it's a tated picture but you don't have to enter the museum with your head sideways. It's probably not a hard solution either, Microsoft could shrink the picture down so that it doesn't look stretched and rotate it and your controls without to much difficulty considering that it can be done on the PC easily. The smaller screen would be a pain but still better than looking sideways imo. It would be really great if the process was simple for quick switching like guide button> tate options> rotate left/right. Videogames will never be art if they can't be quickly turned sideways just like the Mona Lisa.