Baldr said:
Biased, guilt tripping presentation of information and lack of insight about the whole deal is what makes it look bad. The reality is, the smaller games get pirated by the same amount of pirates, relative to the publicity the product gets on the internet. Now, the reason those rates are at 90% is not because piracy is literally smacking their sales into oblivion, it's because the sales aren't big enough (because the product isn't appealing and/or isn't marketed well enough for the people who actually buy stuff) to balance the numbers of piracy.
If the first thing you whine about when you have poor sales is piracy, you got yourself an unappealing product and it's as simple as that.