I will start preordering games when the launch day price for new games drops to $25 or less, like it is for books (which I have preordered in the past) and movies (which I haven't, but wouldn't be opposed to if it weren't for the fact that the theatrical release is the big event for those.) I am not going to drop $60 on a game, period. Especially not on launch day, when the DLC and patches aren't out or included. Why buy before the game of the year edition comes out?