I recently saw a video of the campaign. I'm going to flat out say it: It feels way too much like a Modern Warfare game. Not because of the setting, but because of the way the scenarios play out. Way too similar.
I haven't seen the multiplayer side, but if they have destructible environments that they promised (PLEASE TELL ME THEY DO), then I have to say that they've won on multiplayer, if only because the people who are known as "CoDFags" (you know, the racist, stupid idiots assholes who plague the game who think Modern Warfare games are the only games worth buying) will be too busy playing Modern Warfare 3 to bother playing BF3 multiplayer.
Also, a computer whiz friend was saying that if I install BF3 and, therefore, Origin on a virtual machine, EA won't be able to spy on my machine, only what's on the virtual machine. Please tell me that's true! I want this game!
By the way, one thing you gotta admit: Battlefield 3, even on low settings, is really fucking amazing in the graphics department! <:-O