Mario and Zelda are franchises. They shouldn't die because people still like them.
The same goes for Sonic, he shouldn't die because it instils into people hope that it will once again return to it's 2D roots, it's former glory.
Max Payne isn't a proper franchise, however a third title is fine for it. I am absolutely fine with Max Payne devs changing the persona of the character for the sake of story development, in fact I applaud it. It was fine for Prince of Persia, however the most recent one shouldn't have been made in my opinion.
The problem is changing a character's persona to rake in any extra sales one can, that isn't a good thing. Mario has went from 2 platformer, to 3D platformer, to bloody
space traveller. The guy still has relevance and appeal, because he is a mascot that grows with the younger generation into adulthood. You don't kill mascots and franchises unless they are ailing, and Mario and Zelda are far from ailing.
Del-Toro said:
I don't think Bungie are making any more titles after Reach, for example Halo Wars was created by Ensemble Studios, so after this one it's out of their hands. It is definitely one of the most expansive FPS stories around though. And I do have something else to say (not necessarily to you, but in general)...
Contrary to popular belief, Yahtzee isn't God. He is a narcissistic game critic who has opinions of games many others do, but has a cult following because he wraps all of these opinions into humour, and when someone is humorous, their opinions soon become law almost. And his biased opinions of genres irritate me.