The answer is simple really. All you need to do is watch, listen, read, play, and pay attention to the things you think are interesting and share them with others. You can't force people to care about something and you can't force someone to stop caring for something they do care about. It is not a crime to like or dislike something nor should it be.
Also the whole "There is no longer any bastion of intelligence in the media" is way overblown. There are plenty of sources for thoughtful/interesting discussion, news, and so forth. Go find some of them that suit you're interests.
Also the whole "There is no longer any bastion of intelligence in the media" is way overblown. There are plenty of sources for thoughtful/interesting discussion, news, and so forth. Go find some of them that suit you're interests.