I think we play bad games because a little part of our brains tells us "Maybe it will get better." This happened to me with FF10...the combat was normal as far as Final Fantasy goes, but other than that, it was almost painful to play, especially when the characters started to speak (and maybe this is just me, but I hated the leveling system)...but I kept chugging through it until I accidentally left the disc out of its case when I was playing God of War and a cat all but destroyed it. Nowadays, though, I just turn off bad game in the first half hour...thankfully, that "Maybe it will get better" part of my brain moved to the Caymans or died.