Me and bleach have a really checkered past. I used to be infatuated with everything pertaining to bleach, but now the comic and the anime have left little to be desired. I will never say it was ever AMAZING. On the contrary, I find the animation style very sub par. A lot of shots focus too much on facial expressions, as it is much easier to draw faces then it is to draw backgrounds, rather than working towards creating an atmosphere. What I think killed Bleach for many fans in japan is the filler. My number one rule, if you are going to do filler, make it the best damn filler you can possibly create. A majority of the fights, in the main story line and filler arcs, are atrociously bad. Fights divulge into an annoying pattern of bad guy attacks, talk for 5-7 minutes, good guy attacks. Bleach is at its best when the pacing between the dialogue and fighting is more evenly spread out. Best examples are ichigo vs. byukuya(hope I spelled it right) or Ichigo vs. grimmjow. Personally I feel bleach can take a lesson from the animation teams who work on one piece and occasionally naruto.