Hey yo.
I've NEVER stated that Pepsy did the same as EA in first plase, id appreciate you dont put words in my mouth, i simply corrected you wile you sayd that pepsy hasnt changed theyr logo. My job is to know this Mr. i-know-much-more-than-you, just cause i studied it, i worked on it.
Oh yes, im sorry if wile being drunk i did misspelled a lenguage that's not my own, *grins* chill out. The reason ppl label you as troll is because you dont tend to discuss, just defend your point at all cost, even repliying with sarcasm and not an argument and changin' words of ppl that talk to you, recipes of a troll.
So, lets dive into the theme again, now that im sober.
Pepsy: changes theyr logo from the wave, to appear more like a smile, but doing it slowly across the years to match the trends of the streets as they do with the graphics on theyr adds, so they will seem every time modern and fresh. that's part of marketing.
Mercedez: they change a bit the logo, they just make refreshments to maintain as well the mark as elegant and modern as they feel like (look up for the fist logo and watch the graphic history of the brand). So, but they wont theme it with every car cuz the brand means car, and changing it on every one wont be beneficial(because of what they are, just like you sayd), working on a solid logo for years it like a name with fame, change it a little although it may be almost the same, it wont be the same and it will begin to distort. knowing how to manage your logo is also marketing.
What we know so far?
Brand Image: its the references that use a company for themselves.
Logo: is the image of presentation of the logo.
Visual Identity: what makes the logo of a company, the logo of the company.(color, shape, typografy)
Advertising Campaign: is what resourses and information will movilice a company for advertising something.
Campaign Image: is the visual that will use a company to advertice something, related to them and therefore adjusting themselves to the product they promote without changing theyr Visual Identity.
So now:
EA: every game is a ADVERTISING CAMPAIGN for them, for the game and themselves, so they adquire a CAMPAIGN IMAGE for each one. They wont compromise theyr BRAND IMAGE by changing the VISUAL IDENTITY of the company, instad they theme the LOGO without changing it, by adding something, by changing color, without compromising the VISUAL IDENTITY. That's a marketing strategy, and it aint new. Google ring any bells to you? Virgin has done it too, Vodafone has also, but not too many times. You could say that EA makes it all the time, just like Google.
Visual identity of EA? The EA typografy and the circle --> http://www.youtube.com/watch?v=DcQXsbrAdIw
(now changin to the topic u where talking about)
But that's just talking about marketing, every smart company knows that marketing is a huge deal, but it makes them good? No!
EA is as good as is bad, sometimes worse. EA has they money to take risks, because like in game industry is well known, sometimes risks pay off. A LOT. example? Portal, a true experimental game that went viral because its awesome, maybe they are taking chances with developing Mirrors Edge 2 after seeing reviews and correcting the errors as they saw fit, or maybe they just think it could be profitable.
Its well known that EA pushes his developers to release games without really finishing them like they should, if any question you should see http://en.wikipedia.org/wiki/Origin_Systems a RPG developer that his greatest hit was obviouly the "Ultima" saga. Last games before they were disbanded where a poor refelection of what they were before(Ultima IX). Why? EA pushed the release date, it was a disaster.
My opinion? No, for RPGames.. EA is not the best offer, but its what we got.
I think just like the other guy that told you to see the open letter of Extra Creditz to EA, so i leave it here for you http://www.escapistmagazine.com/videos/view/extra-credits/2794-An-Open-Letter-to-EA-Marketing
Now tell me arguments and proove youre not a troll.
lol u made me remember my days in the Design institute <3
you may find this page curious/fun
http://designyoutrust.com/2011/01/25/unevolved-brands/ =D Visual identity