I own a Xbox 360 and repeatedly having to pay for a Xbox Live Gold Membership is quite annoying. After a while i started thinking about why Microsoft isn't giving Xbox Live free. Surely its to make more money and the Xbox Live service and benefits is quite worth it but surely they must realize that they lost many costumers to Sony's PS3 due to this and that this is always a major disadvantageous point when used in console wars. I am open to all views and opinions.