Sometimes I wonder if there's like this shadowy society high council that makes up all these stupid cultural rules that make no sense.
John: Hey Bob, some jerk in a pink shirt cut me off in traffic today, what should we do?
Bob: Henceforth pink shirts shall be "totally gay bro" and he will be ridiculed until he is forced to change his wardrobe.
John: *evil finger pyramid of doom* Excellent.