The whole lawsuit arose due to a trademark application by Notch. If that trademark application hadn't been filed then this whole court case may or may not have arisen, even if the product was named "Scrolls".Treblaine said:IT IS OBVIOUS HOW DEAD ISLAND GOT IT'S TRADE MARK!
They simply applied for it, and were rightfully granted it without any problems.
Why? Because anyone with elementary school education can tell that "Dead Island" and "Dead Rising" ARE DIFFERENT NAMES!!! They don't split hairs over a SINGLE WORD being in common and the companies nave began ANY legal action! They do not, they never have, they never plan to.
Just like how "Scrolls" and "The Elder Scrolls" ARE DIFFERENT GOD DAMN NAMES!!!
However once you go start down the road of legal action you can't stop in situations like this as it creates legal precedent. If they accepted Notch's offer of adding a subtitle, then it is quite conceivable that in the future another company could create a game called, Elder Scrolls: "Subtitle". Now that example is extreme any company actually looking to perniciously infringe on the trademark would probably be more subtle . The point is they could then point to the subtitle and essentially say, well it was fine when Notch did this so fuck off.
As sad as it is, this sort of argument would work in most court rooms based on the way most trademark law works.
Once again no point in getting angry at the parties involved, its how the law works.
So who knows how things would have turned out if Notch didn't file that trademark, but I highly doubt that "Scrolls" would have got on Bethesda's legal department radar.
Oh and all your dead examples don't really apply from a trademark POV. It's not about a one word difference, when any of those names were filled as trademarks they didn't exclude previous holders of trademarks from exercising theirs as they weren't trademark-ing "dead" for example.
Confusion wise, once again its all about precedent if any of those titles filed a conflicting trademark and then dropped it and a court case was in progress, the holders of the original trademark would probably have to continue a law suit against them as well. You also have to take into account commonality with regards to words in trademarks with regards to conflicting claims. For example Dead Space / Dead Rising and Zanzibar Space/ Zanzibar Rising. No issue with first, issue with second.