I don't care much about labels, but I fail to see how any demographic that plays for an average of an hour a day is in any way "Hardcore". It doesn't even matter what kind of game it is- I'll buy that a grandmother who literally only plays farmville, neglecting all else, fairly fits under the label, but zynga is stating here, that a person who considers gaming, at best, an amusing distraction can be considered a major player.
Also, those statistics are blatantly misleading. Who cares about 55% of social gamers? They don't represent gaming as a whole, I'd say 100% of people playing "Gymea High School Software Class Project" games are males under 18, but that's only because I am that person. I am not suddenly the epitome of hardcore.
Also, those statistics are blatantly misleading. Who cares about 55% of social gamers? They don't represent gaming as a whole, I'd say 100% of people playing "Gymea High School Software Class Project" games are males under 18, but that's only because I am that person. I am not suddenly the epitome of hardcore.