Personally, my mother looked over the rating of any game I played, and would talk to the store representatives about them and then talk to me about what was in it and the talk about that it is not real ect ect ect. And I think I turned out fine, but also my first M rated games were Twisted Metal, South Park, and a few others that I can't remember, Of course by that time I was also already watching south park and beavis and butthead for two years, so yeah it depends on the kid, and the parents, I think my mother did a good job with how she did it. Mabey if they ran ads showing that and explaining different ratings it might help, especially if they are targeted to times like the news, after 10pm, and to kids shows where adults are most likely to be watching.