Wow, this isn't exactly like a plucky underdog overtaking the big bully, so hooray for one gigantic muli-million dollar corporation overtaking another? Wait, that's stupid, why would I celebrate that? It happens all the time elsewhere and no one gives a flying fuck.
On a related note, how is it that despite iPhones and iPads and iTouches and iRubs and iLowerLowers and iYesYesOhBigDaddyYess are apparently the greatest thing since sliced bread, and yet my life has continued absolutely fine without a single Apple product in my life? Or a Zune or Microsoft equivalent. In fact, my phone is eight years old now, and it's still working just fine and looks nice enough.
Overall my feelings are meh to annoyance. I hate Apple, I hate their adverts, I hate their president, I hate that everyone still seems to be under the impression that they are a bunch of bedroom programmer nice guys when in fact they are just as ruthless and evil as Microsoft, and of course I hate that anyone cares about anything more than owning what products they want to own instead of being spoonfed by aforementioned companies.