Trippy Turtle said:
That is the stupidest thing I have heard today. Why would they deliberately try to sell less of there product?
Because they don't notice the bias. This is very common in our economy, and has a long history of happening. For example, for decades, commercials used to be very, very, very sexist. Even commercials aimed at women. Companies kept doing it, because they thought it worked.
Nobody ever questioned it, nobody thought much about it. It only changed when a LOT of women protested. Then company execs took notice, and realized that, wait a moment, women were people, too, and you could sell more if you catered to them in commercials as well.
You do a basic error in assuming that everyone in business is rational and makes decisions that are always rational. This is false. Economy is not rational, and people in the economy often to mistakes due to habit. The history of this economy is filled with companies that failed because of this.
The handling of female characters is deliberate, because company execs usually believe that women gamers do not exist (false), do not play AAA games (FALSE), and that only insecure male nerds play games (FALSE) and that non-insecure males wouldn't play games (FALSE).
Essentially, the company believes their strategy works properly, but it really misses the point. But because nobody tried otherwise, nobody tries otherwise.
You can observe the same in movies. Look at the Hunger Games. There are MANY reviews that argue that the movie only suceeded because it aimed at men lots, or because there were lotsa male characters and that this somehow compensated for the movie having a heroine (who, they argue, was "too fat" and "too tall"). People still believe that a heroine as the main character makes a movie less successful. This is obviously nonsense, but somehow, American Companies are convinced of it despite all evidence to the contrary. So most people don't try female heroines, which then gets used as an argument that nobody does it, hence it can't be successful. It makes no sense whatsoever.
But this is how an economy works, sadly. Psychology is often more important for business decisions than facts.