achilleas.k said:
Awesome thread. Very informative, even if it's just for feeding curiosity.
I got a question for ya. It's one I've seen answered in some form or another on various sites and forums, but I'd like to see what you have to say about it as well. There was a related question on this page which sort of sparked my question - the one about how much money artists get from sales.
So my question is the following:
Of all the ways to buy a song or album, which one is better for the artists themselves? This would include physical CDs and online digital music stores. Are digital stores better for the artists? Are there digital music stores that are known to share more money from sales with the artists themselves, or is it all up to the record label and the contract, regardless of distribution method?
There's no definitive answer to that, as there's too many factors that come into play. It would vary from artist to artist, and obviously from one contract to the next, as different contracts both online and off have different royalty rates and arrangements concerning advances, expenditure, etc, and a label will control online sales just like they control offline ones (to the best of their ability). This is also a still-evolving thing so it wouldn't do you much good if I started talking about specific companies and their MP3 practices or whatever, because the way things are currently, it could all change next week.
Speaking generally, the advantage of a physical product is that it is incorporated into the creative statement of the artist. The art has a meaning when married to the music, that fans are interested in, and the better the "complete package", the more allure it has. One of the ways certain niches of the music industry are reacting to piracy and MP3 downloading is to greatly enhance the packaging and presentation of their physical products. In the neo-folk scene for instance, artists are completely going to town with some of the most outlandishly lavish packages I've ever seen... recently I was given an artist's CD that was
encased in a fucking hand-carved marble/laser-etched granite statue box, complete with cloth patches and jewelery. That's an unusually high-quality example, but overall as a result of luxurious packaging almost across the board, sales in this genre haven't dipped much at all since the advent of file-sharing. People buy it partly because they want the "fetish object". The idea is to give the fans something that can't be downloaded.
Of course, this is all a hassle to make, expensive, time-consuming, and logistically tricky. The advantage of MP3s, for artists, is that distribution is piss-easy. Just throw it up on a site and there you go, just about everyone in the business has a friend who is good with computers. The problem then becomes promotion - sure, it may be accessible, but who is going to care enough to look at your song instead of the millions of others out there? How will they even think to find it? Online-only models are fine if you're a band like Radiohead or Nine Inch Nails who have already made millions off the back of previous CD sales, but what about if you're a new artist without a name for yourself? Nobody is going to care. I read a statistic recently that said that out of the 11 million or so songs you can buy on iTunes, 9 million of those
haven't sold a single copy. Chuck a few songs up online, watch nobody give two shits, and all of a sudden that "evil" record label is suddenly looking tempting because they have got something you haven't got as much of - promotional power.
My favourite format is vinyl. Big sexy artwork, lots of room for liner notes and the artist to generally express themselves, better sound quality than anything else (on a good system) fiddly to pirate and a joy for DJs to work with. On the downside, it's not cheap to make, especially not these days. MP3s are nothing if not economical.
I realise I haven't really answered your question directly but I hope my response has been of some use.