MisterGobbles said:
Yeah, I also figured someone would ask you at some point. And this also got me thinking...
I'm kinda involved in a parody rap/pop group that does songs that are outlandishly offensive and hilariously bad, both in production and songwriting (we pretty much are working with a laptop, Acoustica Mixcraft, a decent USB condenser mic, a Rock Band mic, and whatever is the best sound isolation we can get). We steal our beats from SoundClick, record whatever we wrote, usually with copious amounts of effects and bad autotune, and do other minimal editing. It's all for fun, not for profit, since we don't actually own any of the beats we use, and we've never SERIOUSLY considered making it into a profitable thing.
But is there actually a market for bad music, designed to be bad, and bought by the person with the knowledge that they are buying pure, unadulterated shit, possibly as a subset of the comedy market? Because we could easily work to raise our production values, buy a couple of the cheaper Soundclick beats, and start posting this crap up on Bandcamp or something.
Not really, but it depends where you're getting "bad" from.
If you're doing something "bad", and you know it's bad, then you've just made a "joke", therefore you're squarely in the comedy realm. However, if you're going to tackle the comedy realm, just one joke alone isn't going to cut it, you'll have to work on ways to make your songs funny
apart from the bad music/production, because that "oh look isn't this music terrible" joke is going to wear thin quickly on its own. Let's look at some popular comedy music:
Part of the joke is that the guy can't rap, but there's a lot of other humour going on too, most of which would be very obvious to everybody, but some of it is stuff that only somebody actually into rap music and aware of the typical forms and themes of the style would understand. So in other words, comedy has to have depth to it in order to maintain interest - the
song is allowed to be bad, the
comedy is not. If the comedy is also bad, then all you've done is created a comedy record that nobody wants to pay money for. Something has to be
good about it for people to actually want it. In this case, it's possibly "bad music" but it's a "good parody", and it's the parody that people are buying it for.
Artists who are "unknowingly bad" on the other hand, are not trying to be bad, and in fact this "badness" is totally subjective anyway. People who buy "bad" music actually genuinely like it as much as the people who made the music genuinely believe in what they're doing. I don't buy music I hate, for example, but I bought the Die Antwoord album because there are songs on it that I genuinely like to listen to. I'm well aware that many people would consider that a "bad" record - so I know I'm buying "bad music", but the difference is that I don't actually agree with that assessment - if I did, I wouldn't have bought it. So to me, it's actually "good".
In summary, there has to be some kind of "value" that people are getting when they purchase something, or they just won't lay down the money. If that value is a tune then you've sold them music, there may be other factors involved, but they bought it for the music primarily. On the other hand if that value is laughter, then you've sold them comedy which just happens to have music attached. Or if that value is to leave it on their coffee table so it looks cool to their friends when they come over, then you've sold them a fashion accessory. In all these cases, the customer perceived that the product was "good" in some way, so they bought it.