Trollhoffer said:
I'll have to withhold complete judgement until I get my hands on Dark Souls 2, but I'm not really buying your point here. The way you describe the story sounds very similar in presentation to Demon's Souls, and not that far off Dark Souls. Except in Dark Souls, we can replace some of that text with "find two bells, because a mad person said so". I'm not seeing how the nonstory of Dark Souls 2 is worse than the nonstory of Demon's Souls or Dark Souls.
I think the best way to sum it up, is stakes. (As an aside, the lore served up in asides and item descriptions is a bit lower too).
By the end of the introduction, in DS1, you've had the origin/purpose of the fire/light sort of laid out. The light went out, and people started turning undead. Through various means (via the asylum in wherever you're from), the undead have all been pilgrimaging into the ancient land of the kings/gods, presumably to somehow relight the fire. The Hollow's are undead who have ditched the quest in madness or despair. Then the random guy tells you to go ring bells.
By a similar point in DS2, you are the only mentioned undead so cursed, you visit the witches/oracles (they're thus far unexplained), and they somehow send you to Dragneic, or were in Dragneic, since the area just kind of leads there without a portal/crow transition. The Hollows and Phantoms are there, but they aren't really delved into. The apparent stakes are that you'll turn into a mindless Hollow if you aren't cured, but there's nothing in the game that actually makes this into an impetus to move forward.
Dark Souls throws out a very loosely presented story, but the arcing narrative and purpose of moving forward is presented, even if just as a pointless macguffin (depending on whether you figure you succeeded at the end). DS2 says you're undead, go here, and just kind of dumps you in a sandbox.
Its not helped that the early part of the game doesn't exactly kick up the pace in gameplay either. You'll be up for an extended slog against the same boring (especially coming off DS1 and familiar with them and the combat) Hollow in what I guess is supposed to be the "more accessible entry point" part of the game, broken only by a very occasional elite/miniboss thats not much different. It takes quite a while (barring some chance of stumbling the right way) to throw the first real boss at you and get the pace moving.