Dawn of Justice: "Anything less than $1 Billion Worldwide is a failure"

[monkeymangler]

SOURCE: https://www.yahoo.com/movies/why-batman-v-superman-still-high-stakes-bet-170014834.html

So a media analyst predicted that anything less than a $1 billion worldwide gross would be a failure for the Dawn of Justice. This is cited from the need to build a future series of movies off of it plus marketing and advertisement from its possible success.

With a budget of $250 million and $150 million dedicated to marketing, the movie needs a projected $800 million to make money after other expenses(merchandising not taken into account).

Deadpool is the highest grossing film of this year at $710 million worldwide. The Avengers film in 2012 grossed $1.518 billion. Can Dawn of Justice hit that mark? Pass it? Fail in a spectacular explosion?

 

[Fox12]

Analysts are idiots.

What could they possibly need $800 million for? The marketing and production costs are half that, and those are the primary expenses.

 

[DefunctTheory]

This... is going to be tough.

Man of Steel made about $668 million dollars, which actually isn't too bad for a Superman movie (Which has historically done worse then other DC offerings). Up front, that would indicate $1 billion is out of reach.

However, for better or worse, this is a Batman movie as well. The last two Batman movies broke $1 billion. So... it's not unthinkable.

If you add in Ben Affleck (Star Power), it's possible. Not certain, but possible. I'll be doing my part, I guess, and seeing it in theaters. I suspect that, despite the rage and bile pilled on it by hard core DC fans, it will be widely seen and viewed positively.

What I'm curious about is what happens if $1 billion isn't made. What's the 'franchise abort' figure? Or will they bulldoze forward regardless of what happens? I think that last one is most likely.

 

[BloatedGuppy]

Given the size of the franchise and the current benchmark set by similar blockbusters, I concur. Anything less than a billion worldwide is a failure. Substantially less would be a disaster. They're banking on this being a tentpole franchise, they can't get "middling hit" numbers off it.

 

[DefunctTheory]

Analysts are idiots.

What could they possibly need $800 million for? The marketing and production costs are half that, and those are the primary expenses.

I think it has more to do with investors then actual profit. They've sold this to the 'powers that be' as their new front for financial advancement. They need to do more then break even, or everyone loses confidence and everything starts falling apart.

Wall Street is weird.

I also think it has to do with subsequent movies. If they can't sell Batman and Superman together for a substantial profit, then their chances of selling movies like Flash, Aquaman, and Wonder Woman for even a minor profit may be squashed.

 

[Souplex]

Avengers had marketing and hype in the form of several other movies that basically acted as commercials for it, plus the novelty of the fact that nothing like it had ever been done. (The continuity thing, story-wise it was bland and generic owing to being directed by an incompetent hack) The only film leading into this movie was not well received at all.
This was EA logic with the Battlefield series. "We're going up against Call of Booty, so we expect to make almost as much as Call of Booty! Anything less is a failure."

 

[Fox12]

Analysts are idiots.

What could they possibly need $800 million for? The marketing and production costs are half that, and those are the primary expenses.

I think it has more to do with investors then actual profit. They've sold this to the 'powers that be' as their new front for financial advancement. They need to do more then break even, or everyone loses confidence and everything starts falling apart.

Wall Street is weird.

I also think it has to do with subsequent movies. If they can't sell Batman and Superman together for a substantial profit, then their chances of selling movies like Flash, Aquaman, and Wonder Woman for even a minor profit may be squashed.

I wonder if this will be the nail in the coffin then, for at least a while. Unless Suicide Squad produces some spectacular returns. How many times can they reboot aspects of the series? Marvel's already branched out to television and Netflix with their expanded universe. DC is just a steaming mess. All the better, I suppose. I'm getting sick of these expanded universe franchises anyway.

 

[SonOfVoorhees]

I dont know. The trailer look entertaining enough and the gimmick of Batman and Superman in the same movie will sell tickets - especially how well the Nolan movies were. I can see it making money, maybe not a billion. But then it depends how good it ends up being as none of us really know until reviews are released.

 

[Saelune]

I think a lot of people will see it for the hell of it. Even those of us who hate Affleck Batman and think the movie is dumb are probably going to go see in the hopes of saying "Knew it" and fans will go to see if DC can contend in the cinematic comic world. That said, once the tone is set, it will be easier to tell if the branches will do well (Flash, Aquaman, Wonder Woman etc)

 

[KyuubiNoKitsune-Hime]

Analysts are idiots.

What could they possibly need $800 million for? The marketing and production costs are half that, and those are the primary expenses.

With a budget of $250 million and $150 million dedicated to marketing, the movie needs a projected $800 million to make money after other expenses(merchandising not taken into account).

Movies need to make three times their cost in the box office to be traditionally considered a success, with a production and marketing cost of 400 million dollars, then Dawn of Justice needs to make 1.6 billion. Anything less than that in gross box office and this movie won't justify it's cost, WB looks desperate to catch Disney with the super hero movies though.

 

[JaKandDaxter]

Well DC is taking quite a risk starring a new Batman actor in this film for starters. After how successful the Nolan films were with Christian Bale.

There is a pretty favorable review out there from IMDb. But there's only about 24 films that made 1 billion, so its not a guaranteed big time box office hit.

 

[Hoplon]

hears to hoping me not going to see it adds to the failure then, fucking Zack Schneider and his shit ass Frank Miller obsession.

 

[Something Amyss]

An anonymous source making an outrageous claim.

Why are we taking this seriously?

 

[Zontar]

hears to hoping me not going to see it adds to the failure then, fucking Zack Schneider and his shit ass Frank Miller obsession.

You know it's funny: when DC does Frank Miller's work it fails miserably, but when Marvel does it it's an amazing success.

 

[Hoplon]

hears to hoping me not going to see it adds to the failure then, fucking Zack Schneider and his shit ass Frank Miller obsession.

You know it's funny: when DC does Frank Miller's work it fails miserably, but when Marvel does it it's an amazing success.

possibly because they don't worship the ground he walks on. could also be the lack of employing Zack Schneider.

 

[IOwnTheSpire]

I want them to fail just because this is such a grandiose display of hubris.

they're screwing up builind the DCCU.

come back knowing what the hell they're doing.

You're claiming that the filmmakers don't know what they're doing and screwing up based on your personal opinion of one film, despite not having seen BvS yet. I don't think you're in a position to lecture anyone about hubris.

 

[Shoggoth2588]

Oh shit, I didn't realize this was a movie by Square-Enix. I could have sworn Spirits Within killed their film studio years ago but hey, this is a...surprise. Seriously though, good luck. If you need a billion dollars to be successful than maybe this whole Justice League plan WB has is already dead. Batman v Superman looks like it'll be entertaining but I don't see it being a billion-dollar film. I doubt I'm going to see this in theaters but that's mainly because I haven't seen a movie in theaters since...well I can't remember but the point is despite my wanting to see Deadpool and Zootopia I haven't seen those and those were movies that I still consider "must see". Not so much for BvS or Suicide Squad.