I take him somewhat seriously, but with him it's comedy first and review second, so what you have to keep in mind is that he blows bad things way out of proportion for comedy's sake. If I'm considering getting a game I'll listen to what he has to say, but he's not the be all end all for me; even if he really dislikes a game I have enough of my own opinion to tell that I might not agree with him and I might get the game anyways.