Microsoft makes most of their money selling business software, specifically Office. It really shouldn't be a surprise that they're treating games as 'licenses'. This is a company that has on a crusade to stop people gaining easy access for sometime. I think it's mostly they're on fault. If Windows and Office were appropriately priced people would have little cause to steal it, but that's beside the point.
The restrictions ultimately don't affect me, and despite all the whining system sales won't be drastically affected. I don't buy used games, I don't rent games, and I've only loaned a friend a game once (for the record, I don't have many gamer friends). I know Microsoft has forgotten it, but the thing still plays games. Halo 5 is enough to get me to shell my money out for the thing.
Companies will always try to figure out ways to get more money from their customers. I choose to deal with that reality, things will never change.