Chibz said:
You forgot to mention one thing. In order to make the "Insider" system viable (as in, to make it so people MIGHT buy it) they had to kill both Dungeon AND Dragon Magazines. Magazines more important in gaming history than their entire company.
They didn't have to. That's a key point you need to remember. They started Insider with the full intent of keeping it free. However, it sparked in someone's head that they could make it a pay job. There are several areas that don't get D&D magazine, and people were definitely willing to pay for it over the magazines.
However, it then sparked into WoTC's mind that the people who
were receiving the magazines, would have full access to the back issues they already owned. And that's where the marketing tactic came in. Make people who want access to not only new information but old as well, pay for it. So, Insider became a PDF job. Then, they realized that if they made it a PDF job, they'd lose subscribers due to people downloading, printing, and sharing the copies. And they didn't want that.
So, now they had a product, that people would pay to subscribe to, but with people downloading and trading them, they'd lose even more money. They wouldn't even have half of their projected subscribers now. So, how do we fix that? Not make back issue PDFs, make it pay only, and completely wipe the magazines off the face of the earth.
What started as a noble, and swell idea, put on Sauron's ring.