EA advertising, stop attacking CoD for no reason!

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Madshadow

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Mar 10, 2011
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Kind of reminds me of Macdonalds and Burgerking and such Markething wise they depend on each other seeing you seem them together @ crosspoints and other competitors.
 

Bomberman4000

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Jun 23, 2010
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I don't see the big deal. This is no different than cell phone companies taking a stab at each other (which is just about every commercial), car companies comparing their car to other companies, and insurance companies claiming their company saves you more money than another.

I'd just the nature of marketing; Subway does it all the time, Coke and Pepsi are always taking shots at each other, and nobody usually gets bent out of shape about it because that's just how things work. I have absolutely no problem with someone in the marketing department coming up with the (somewhat) clever tagline of "above and beyond the call." I think it shows that they're behind their product. The phrase "call of duty" or "call to duty" as it's referred to by military recruitment videos, is somewhat cliche at the point so I think poking at that is fair game.

And I think you may be reading a little too much into the choice of the song, but that's ok, I do that a lot too. After watching it, my initial reaction was not that CoD may be the proverbial ***** to which the song is referring, but rather highlighting just how much shit is doing down in Battlefield 3. That's a lot of stuff to contend with in that trailer, and that's where I personally feel the song was going.

When taking on a giant like CoD, your marketing HAS to separate you from the game. It HAS to create buzz in some way. They're counting on this game being the one to topple CoD's stranglehold on the FPS market. I love aggressive advertising. I love the strategy EA is using to make sure people are talking about their game, and I love it because it's working.

But who knows, EA's marketing team could be as childish as you initially accused them to be. I don't think they are, but it's possible.
 

intheweeds

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Apr 6, 2011
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ToastiestZombie said:
So Escapees, what do you think of this blatantly childish tagline?

[EDIT] Well, I admit it wasn't that childish, but its just the fact they used 99 problems as their song, and 99 problems to me is a terrible song. Also, if you were to look into it further you could say that the ***** is actually CoD, so they might be saying that CoD is not a problem to them. Or that's just me over thinking things
I'm sorry, but I'm with you, that was childish. C'mon like we don't know who the '*****' is. Gaddamnit that is friggin stupid. Personally, I don't have dog in this fight. I really don't care who's game is better, but seriously EA your company is supposed to be full of grown adults.

Again, this is similar to all the other stupid EA ads we've seen. They are produce an immature ad campaign to appeal the immature male gamer they seem to think is their target demographic. Adults see through this crap, but I think they know that. This is another violent game being intentionally marketed towards a demographic that shouldn't be playing anyway.

The very least they could have done is not unnecessarily remix one of the greatest rap songs ever.
 

freaper

snuggere mongool
Apr 3, 2010
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TPiddy said:
Yeah, can't say I give a shit about either company. Activision lost me after running series like Tony Hawk and Guitar Hero into the ground, and that was before all the BS that CoD has causeed. EA, well, they lost me with their continued BS tactics surrounding their sports games. I HATE That EA publishes Bioware titles now, and I hope to god they don't start adding stupid shit to them as well.
Unless you don't count Miranda's arsenal they have already added shit to Bioware.
 

Jumplion

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Mar 10, 2008
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God, you guys are just too goddamn sensitive about this whole thing. The whole "stop degrading us!" "Stop being so childish!" "Nobody cares which game is better, they're both great!" is a load of bull, really.

Let them have at it for fuck's sake! I can't help but see this mudslinging and badmouthing as absolutely delightful. The consumer does not have unlimited money, these two franchises need to fight each other because at the end of the day only one of these games is going to be the record-breaker. It's McDonalds vs. Burger King, Coke v. Pepsi, Star Wars v. Star Trek, c'mon people!

I say it's high time for a piss-off contest, let them have at it and just say whatever shit they want to say. It's healthy to have a good mudslinging contest every once in a while.
 

Avaholic03

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May 11, 2009
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ToastiestZombie said:
No, im not butt hurt. I love Battlefield and I love CoD, it just seems to me that EA have continuasly been attacking Activision and CoD, first with the whole Battlefield will bring CoD down, and second with this. If Activision fires back at this then I will be annoyed at them attacking Battlefield. Also, as someone above stated, Sega's whole advertising campaign was attacking Nintendo and look where they ended up. Still, what did CoD do to deserver being attacked by another company just because its popular.
Yeah, that's a negative example. But what about the "I'm a Mac" advertisements that have been hugely successful, and basically bash PCs? It's done all the time in marketing. And especially in a market where there is rampant fanboy-ism, it can be very successful. Like others have said, if you don't like something then let your wallet do the talking. If these ad campaigns don't generate more sales, then they probably won't use them again.
 

Owyn_Merrilin

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May 22, 2010
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Jumplion said:
God, you guys are just too goddamn sensitive about this whole thing. The whole "stop degrading us!" "Stop being so childish!" "Nobody cares which game is better, they're both great!" is a load of bull, really.

Let them have at it for fuck's sake! I can't help but see this mudslinging and badmouthing as absolutely delightful. The consumer does not have unlimited money, these two franchises need to fight each other because at the end of the day only one of these games is going to be the record-breaker. It's McDonalds vs. Burger King, Coke v. Pepsi, Star Wars v. Star Trek, c'mon people!

I say it's high time for a piss-off contest, let them have at it and just say whatever shit they want to say. It's healthy to have a good mudslinging contest every once in a while.
Yep, basically. Videogames will finally be a mature medium when gamers can accept the occasional bit of immaturity without flipping out about how childish something is. We're so worried about what the current establishment thinks of us, and we have such a collective persecution complex, that we wind up attacking each other anytime someone fails to act like a perfect grown up. Sometimes, fear of childishness can be a sign of immaturity in itself -- and this is one of those times.

Edit: Also, you have 9,999 posts. You realize you can never post again, right? Just respond by editing your last post.
 

Jumplion

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Mar 10, 2008
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Owyn_Merrilin said:
Jumplion said:
God, you guys are just too goddamn sensitive about this whole thing. The whole "stop degrading us!" "Stop being so childish!" "Nobody cares which game is better, they're both great!" is a load of bull, really.

Let them have at it for fuck's sake! I can't help but see this mudslinging and badmouthing as absolutely delightful. The consumer does not have unlimited money, these two franchises need to fight each other because at the end of the day only one of these games is going to be the record-breaker. It's McDonalds vs. Burger King, Coke v. Pepsi, Star Wars v. Star Trek, c'mon people!

I say it's high time for a piss-off contest, let them have at it and just say whatever shit they want to say. It's healthy to have a good mudslinging contest every once in a while.
Yep, basically. Videogames will finally be a mature medium when gamers can accept the occasional bit of immaturity without flipping out about how childish something is. We're so worried about what the current establishment thinks of us, and we have such a collective persecution complex, that we wind up attacking each other anytime someone fails to act like a perfect grown up. Sometimes, fear of childishness can be a sign of immaturity in itself -- and this is one of those times.

Edit: Also, you have 9,999 posts. You realize you can never post again, right? Just respond by editing your last post.
I have just posted a thread in response to this one, making me have 10,000 posts. I AM NOW AMONG THE RANKS OF DEMIGODS!!
 

NoOne852

The Friendly Neighborhood Nobody
Sep 12, 2011
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ToastiestZombie said:
Having just saw the new tv spot for bf3, and having seen the new tagline. Which is "above and beyond the call", and obvious dig at CoD. Seriously EA and/or Dice, this is just starting to be you attacking the CoD series like a little kid, the tagline might as well say "buy bf3, because CoD is a pile of doody.
Well I've read a lot of different articles from assorted Dice members about BF3 and they never riped on CoD besides one meantioning them as another shooter on the market bragging about their Frames Per Second more then their gameplay. So with that, EA is most likely the one behind this blow.
OT: As far as digs go, it's not really childish so much as just a cleaver, but ineffective tag. That aside, Activision usually tries at more digs (as far as I know). My personal favorite quote from them isn't really a dig. It was (this isn't word for word) "Battlefield 3? I heard something about it while I was on the floor of E3, but it's exclusive to the PC so I don't think we have to worry about sales competition."
 

Jaffinnegan

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Mar 30, 2011
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Everyone crying "EA are HORRIBLE TO ACTIVION!" Shut Up! Do you Even know what the quote is from? To get the Medal of Honour, you have to "Go Above and Beyond the Call of Duty." So, if anything, EA showed some Constraint, not finishing the Quote, and instead ending with just "Call".
 

Gudrests

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Mar 29, 2010
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brunothepig said:
Am I the only one who doesn't care about this? I find it amusing, and there's nothing wrong with a little smack talk. Isn't that the whole reason people watch wrestling?

I thought it was for the wrestling.....and the women...OMFG WHAT HAVE I BEEN DOING WITH MY LIFE!!!
 

Twilight_guy

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Nov 24, 2008
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They're both going for the audience of shooter fans and their attacking their primary competitor, its childish but so is lots of advertising. (Oddly enough I think most fans that their going for might end up buying both anyways).
 

Pyramid Head

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Jun 19, 2011
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It's a waritme shooter developing team and EA. What the fuck did you expect, the Pepsi Challenge? You're not exactly dealing with people who make works of art, it's a game meant to keep children and drunken lunatics happy for a few minutes by letting them fire a gun. So long as there are no fake achievments related to baby killing, it's tame for EA.
 

MostlyHarmless

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Feb 8, 2010
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Do you not remember Rift's "We're not in Azeroth anymore!" slogan?

It's just pointing out your competition. It's not childish. It's what they do. One day EA and Activision will unite and do an Olympics game.
 

Still Life

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Sep 22, 2010
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dogstile said:
Why not do it? It works, its effective, its profitable and its pretty entertaining if you're into that sort of humour. Besides, both of those shooters are for man children anyway. (I should know, i'm one of them :p)
Hahaha!

I can relate to this. As soon as I get online and start "pwning n00bs" I become less of a man and something more akin to a chimp.