EA marketing at its finest or worst I'm not sure it.
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I genuinely enjoyed it, but I don't know how I feel about that. I laughed out loud on several occasions, I think it was just the right amount of over-the-top-ness.
That being said, the whole verse made up of literally 'blah blah blah' didn't really do much for me, but other than that I struggle to actually find fault with it. And let's be honest, it's an incredible improvement on EA's previous marketing campaigns!
Also this. Judging by previous years, there's probably very little to differentiate this year's Madden from last year's, unless they've managed to improve the towel physics or something. But I'm definitely more aware of the new game coming out than I have been in a long time, and I'd say the advert was certainly memorable. Parts of it are still stuck in my head even now.AccursedTheory said:
That being said, the whole verse made up of literally 'blah blah blah' didn't really do much for me, but other than that I struggle to actually find fault with it. And let's be honest, it's an incredible improvement on EA's previous marketing campaigns!
I may not care about Madden or any other sports games or sports or other sports related things, but that was hilarious.
It isn't because it has celebrities in it. The fact that it says nothing about the game in 3 minutes of a commercial is a pretty big reason to go 'wtf?'. Carrots squeal more eggplant sounds than onions do when you peel them anyways. See? Making people go 'wtf?' isn't genius, it's not hard to write random shit. I wouldn't say random nonsense gets me involved. What I see is a franchise who is very insecure and feels it needs to 'jump the shark' to keep people interested. The whole commercial is essential "Rich/famous people play our game, our commercial is loud & random, buy our game. EA/Xbone plug". You could do that in 1 minute.Wasted said:
Last year's commercial at least entertained in the way of jokes about trash talk.
Am I supposed to want this new one because a teddy bear was in a pool? Because they had an unrealistically unhealthy 'rivalry'? Because cheerleaders sang to me and rappers shouted "blah blah blah" in a rap battle? I have never understood this type of marketing. I left my keys in the refrigerator, buy a Playstation.
This commercial was brilliant, though it definitely drives home the point about EA spending waaay too much on marketing (seriously, how much did this thing cost?). Nevertheless, I'd much rather have silly, over-the-top commercials any day over the "our product is the best for realsies and you absolutely need it now" that most commercials do, let alone EA's previous "we'll offend you into buying our game" marketing campaigns that they're notorious for.
In other words, a massive improvement from EA here. If they're going to burn money out the ass on marketing, they can at least make said marketing enjoyable, which this certainly was.
Captcha: "slender man is slender" Now Captcha's trying to be funny too.
In other words, a massive improvement from EA here. If they're going to burn money out the ass on marketing, they can at least make said marketing enjoyable, which this certainly was.
Captcha: "slender man is slender" Now Captcha's trying to be funny too.
That....was.....AWESOME!
Now I suppose I'm biased for my copy of Madden 15 is already pre-ordered and ready to go but I thought the commercial was hilarious. Maybe it's because I have a Madden league with buddies I play in and you see both of those two in our league (the crazy trash talking guy and the "Game Face" guy...I'm probably "Game Face" guy).
Some people need to lighten the hell up and realize that it's a fun commercial. Lighten up! Have a beer!
Let it burn...
Now I suppose I'm biased for my copy of Madden 15 is already pre-ordered and ready to go but I thought the commercial was hilarious. Maybe it's because I have a Madden league with buddies I play in and you see both of those two in our league (the crazy trash talking guy and the "Game Face" guy...I'm probably "Game Face" guy).
Some people need to lighten the hell up and realize that it's a fun commercial. Lighten up! Have a beer!
Let it burn...
That was either a genius social commentary on today's vapid, sex-obsessed, villian-worshiping society...
Or EA just lost its fucking mind.
Captcha: farsical aquatic ceremony
I swear, the Captcha is all-knowing.
Or EA just lost its fucking mind.
Captcha: farsical aquatic ceremony
I swear, the Captcha is all-knowing.
I have not worn a facial expression like the one I am wearing now since the original Mass Effect 3 ending vomited forth from my monitor and attempted to rape the eyes from my head.
If that sounds somewhat verbose it's because I am drunk...
Short version - WHAT THE FUCK WAS THAT??!?!?!
If that sounds somewhat verbose it's because I am drunk...
Short version - WHAT THE FUCK WAS THAT??!?!?!
That was like watching a high-speed train wreck in slow motion. . .
The ad has three basic -as they say in music- movements. The first being the "challenge" which kind of goes off the rail then Kevin Hart starts pouring sugar into gas tanks. Check that, he has his eye-candy non-characters pour sugar into a gas tank. Because if you are going to commit a crime, why not have your wage-slaves do it? Then after more nonsensical minor misdemeanors, it moves into the "GaGa" movement. Here the slave-penned writers of this. . . thing, give a clear cry for help by having it devolve into fits of madness-induced lyrical writing, likely do to the severe trauma they have endured in their recent torture sessions. To their credit, they do seem to pull themselves together in time for the final movement: "Wish Fulfillment." Here, using the metaphor -and largely fictional- story of Nero allowing Rome to burn while he played the violin, the two main characters actually play the game that this is supposed to advertise. But, the major intent is obviously to show the destruction of the bourgeoisie mansion, and the folly with which said destruction is ignored, thus both speaking to their own hatred for their characters and their impotent wish to see them harmed. Though it is implicit that the characters are so dense, that even the best efforts of the slave-writers would be unable to reach them.
Watching this, I felt akin to the character of the old man in Poe's Decent into the Maelstrom, my hair itself turning white and my body decaying not from age, but from the sheer horror of a brief time spent staring into not even the abyss, but a gaping downward spiral of the terror and insanity of death. Not the death of the flesh, but of the mind, the moral, ration and coherent thought themselves.
The ad has three basic -as they say in music- movements. The first being the "challenge" which kind of goes off the rail then Kevin Hart starts pouring sugar into gas tanks. Check that, he has his eye-candy non-characters pour sugar into a gas tank. Because if you are going to commit a crime, why not have your wage-slaves do it? Then after more nonsensical minor misdemeanors, it moves into the "GaGa" movement. Here the slave-penned writers of this. . . thing, give a clear cry for help by having it devolve into fits of madness-induced lyrical writing, likely do to the severe trauma they have endured in their recent torture sessions. To their credit, they do seem to pull themselves together in time for the final movement: "Wish Fulfillment." Here, using the metaphor -and largely fictional- story of Nero allowing Rome to burn while he played the violin, the two main characters actually play the game that this is supposed to advertise. But, the major intent is obviously to show the destruction of the bourgeoisie mansion, and the folly with which said destruction is ignored, thus both speaking to their own hatred for their characters and their impotent wish to see them harmed. Though it is implicit that the characters are so dense, that even the best efforts of the slave-writers would be unable to reach them.
Watching this, I felt akin to the character of the old man in Poe's Decent into the Maelstrom, my hair itself turning white and my body decaying not from age, but from the sheer horror of a brief time spent staring into not even the abyss, but a gaping downward spiral of the terror and insanity of death. Not the death of the flesh, but of the mind, the moral, ration and coherent thought themselves.
Trying too hard to create a viral vid. It ends up being just really really stupid.
However, we aren't their target demographic. I wonder if it tested well with the "frat boy" demographic, which they are obviously aiming at.
However, we aren't their target demographic. I wonder if it tested well with the "frat boy" demographic, which they are obviously aiming at.
I had to check on youtube to see if this was not a hoax ad. I still don't believe EA made this, even though is right there on their official page. Their marketing department has done some crazy stuff over the years but they have out done themselves with the crazy here. I mean starts off with a decent enough premise, two guys with a fierce gaming rivalry; then the rapping starts and then spirals int ao mad maelstrom of property damage, GaGa wannabes in a pool and dolphins and more rappers literally just saying "blah blah blah" over and over. If you making a parody Madden ad you wouldn't do something this crazy even if you where trying to be crazy.
Though speaking from the British perspective this ad is actually a fairly apt showcase for what we consider American Football to be. Namely more focus on the spectacle over the actual sport.
Though speaking from the British perspective this ad is actually a fairly apt showcase for what we consider American Football to be. Namely more focus on the spectacle over the actual sport.
It was utterly stupid but hilarious at the same time, although if EA thought this would appeal to Madden fans I fear what they think appeals to FIFA fans and what will be in that trailer.
The ad was interesting, and the "Let it burn" part genuinely made me laugh. I can't say it actually got me interested in Madden though. Then again, I can see how an energetic ad like this that emphasizes competitiveness would get a pre-existing fanbase hyped.
Oh, and did the girl with the yellow lipstick vaguely remind anyone else of Jolyne Cujoh, or have I just been reading too much JoJo's Bizarre Adventure lately?
Oh, and did the girl with the yellow lipstick vaguely remind anyone else of Jolyne Cujoh, or have I just been reading too much JoJo's Bizarre Adventure lately?