I swear, gamers are some of the most whiny people I know. For every used game sale that occurs, the company that made the game makes no money. It goes to the store. So if a game gets bought, traded in the bought again, they just lost a sale. This can really add up. Companies are finding ways to reward people for buying new, and I think this a good thing. It's not like they are cutting you out of the content, you can still get it for $10. If you seriously can't afford $10, which is just over an hours work at low level jobs, you shouldn't be buying games anyway. Gamers needs to stop and think of WHY companies feel the need to do these things before raising a ruckus. If more people bought games new, giving money to the developers rather than Gamestop, or would stop pirating games, companies wouldn't feel the need to implement policies that piss you off.