I watch it for the laugh really. I don't take it seriously at all. The country doesn't seem to take it that seriously either, often sending idiots to represent us. Atleast this year we have Blue, which I've atleast heard of, which is more than I can say for the past 5 or 6 entrys. Not saying I'm a massive fan of their song, though.
Too much friendship voting as well. Although we've had some pretty piss poor entrys(Which usually causes us to end up last), there has been even worse entrys getting quite a few points, because they have 50 neighbours each giving them a couple of points, where has we only have 1. Okay, we do have Malta vote for us, fine, but that's about it.
Just a damn shame Terry Wogan stopped commentating it. His comments always made it hilarious.