Usually, these kinds of "moral questions" have some sort of downside.
Become superhuman/smart/strong/whatever and become a badass anthro "fox-human," "wolf-human" or other such "furry" seems like two benefits for a lot of people.
Obviously there would be logistical issues, but if these serums become widespread and inexpensive, clothing manufacturers, shampoo/bodywash makers, dentists, healthcare professionals and other industry standards would eventually have options for these superhumans/whatever. I mean if I was part of the first-wave, it might be an issue, but I don't even mean social discrimination, I mean like, do I need to buy buckets of shampoo to clean my fur? If I require medical attention, will they treat me? How will this company compensate me? Do I have to pay them for the serum? Do they pay ME to test their serum?
Will they make keyboards/mice/controllers/headphones/toothbrushes that I can use? Will the transformation even affect my hands?
There are countless more questions that I have, but generally speaking, it doesn't sound that bad.