I'm having trouble following your post. Within the article, the quote reads as two main forms of gaming: downloads and ownership.
Treblaine said:
Subscriptions
Look at World of Warcraft. You buy the game but you PAY to get an online service.
Ok, but what I believe he was alluding to was more the one hit wonder games. The series such as Need for Speed, Madden, Prince of Persia, or games such as Okami, but for simplicity's sake, he left out or didn't mention MMOs. Seriously, people are STILL playing Warcrack. It's an entity unto itself.
Remember back in Novemeber 2009 Activision were bitching about Dedicated Servers being too expensive for Modern Warfare 2? Well how about they sell the game and then charge per for "tickets" or even "season passes" to access dedicated servers.
Actually, they wanted their own IWNet, not because of dedicated servers being too expensive. Link [http://kotaku.com/5384057/new-modern-warfare-matchmaking-service-will-definitely-reshape-pc-community]
Sure they COULD sell each game at £90, no law is stopping them and I swear hand on heart I knew a manager of Gamestation that thought games should sell at that price... each game the same price as a console. His justification: no game should EVER make a loss, he ACTUALLY THOUGHT that every single game should break even. I said that the reason most games don't break even is those games are crap and deserve to fail.
But lets say that was done, then way fewer will be sold though that may not be a problem if the unit cost counteracts that. The problem comes as this will only increase the affect or re-selling of games.
Hate to say it but that guy fails economics forever. Games are the bread and butter of the games industry, not the console. Even at the $60 range, those games are sold at a pretty good markup to what they may be worth. Selling at a higher profit margin, though he can pursue it, is highly doubtful. Really, who would pay $90 for a game with nothing but a manual, multiplayer and nothing else? They'd have to give a lot more carrot for people to feel like it's worth the extra price.
Consoles are usually sold at a loss anyway, especially in the first year of a console. The Xbox was sold at a loss for ~3 years? I don't remember. Regardless, look what Microsoft did. It weaseled its way into the console market, and charges a fee to developers and consumers to play games online.
This is what it means to have a toll road, folks. They lose $200, they win back $300 on their profit sheet.
One of the reasons the pre-owned market for games is so huge is that people cannot afford games new and when they do get them it uses up so much of their income they need to sell the game they bought to bankroll the next purchase.
Which is I think another reason why the Gamestation Manager was being selfish as greater cost of games means a much higher trade in rate, which is where they make most of their money.
One think[sic] I don't think he considers is £90 per game may even completely destroy the retail business and it goes almost 100% rental based. £90 is a just too large an investment for one person to make in one game, it only ever becomes cost effective by doing the rounds amongst dozens of different users.
I personally have huge faith in Steam's network and the pricing and special offers.
Yes, Steam is a godsend. It's a small DRM, I own the games I pay for, and they update for free. I can't knock it. Now they just need Half Life 3 to come out and then Hell won't freeze over.
