The funny thing about this article and everyone's reaction to it is that people always talk about the lack of innovation in the MMO genre. Yet whenever an MMO comes out that does actually try to do different things, it fails. I mean, literally fails. As in they shut down the servers fail.
Games like Tabula Rasa, The Chronicles of Spellborn, and SWG all failed. Now, SWG was around for quite a while but they lost a lot of people with that infamous CU/NGE. But what people fail to realize is that SOE implemented those features because they were bleeding subscriptions to WoW. The SWG as it existed before the Combat Upgrade and New Game Experience was, as I hear veterans tell it, really bad. These veterans don't really look at the game through nostalgia-colored glasses. There was a reason Sony did what they did.
There's also Darkfall and Eve Online which are hardcore, sandbox PvP MMOs. Eve has a niche market nailed down while you hardly ever hear about Darkfall.
Innovation in MMOs simply DOES NOT WORK. It has been proven time and time again by YOU the gamer. This is why I'm never too critical of game developers or even Hollywood studios and television networks for putting out the same stuff seemingly over and over again. People always claim to want something different, innovative, etc., yet when a developer or studio/TV network takes a chance on something, it fails more often than not and ends up costing them a whole lot of money in the process.
If you want something different, then you need to vote with your feet (read: pocketbook.) You are getting EXACTLY what you asked for based on your actions.