you're probably right, activision is the gamnig industry king for milking a series for all it's worth (if you don't count the madden games). But what i was trying to say wasn't that you said that CoD is a beast or that you hate it, rather that if you want CoD to stop being the top dog, don't worry about it. if Cod isn't what you want to play, buy a different game, it's not about what is popular with other people or even about what the developer is doing with the franchise (in Cod's case, whoring it out to and John or Jane Doe of the street because they can) it's about what You want. You are the consumer, you have the power to change the gaming industry, thats what is great about the gaming medium, the community gets a pretty fair say in it's development, except for a few rare cases where the game designers just have an extremely stupid idea, but that turns out to be a core game mechanic, but i digress. CoD is a big name because it sells, you're right, bit all you need to do is stop playing them and CoD will most likely fall to another ultra popular franchise, such is the cycle of gaming in today's market.