I support the idea that downloading isn't exactly stealing. For example, a friend of yours buys a game, and then gives you a copy of it because he thinks you are an awesome pal. Has the the company the right to say to this guy: "Hey what are you doing? You are stealing money from us!"? File-sharing is basically this, only like someone with a 10 million awesome friends.
The companies wrongly assume that all these people who played a pirated copy of their game will pay the price of it if they don't have the option of free downloading. It's not going to happen.
It is estimated that for every legal copy there is between 15 or 20 illegal copies. This is probably for USA, because I'm sure that in poorer countries this ratio is like 1:1000.
It's obvious that someone who gets 150$ dollars a month salary, will never pay £37.99 for a legal copy of "Fallout 3". Lets leave these guys aside and concentrate on those who can pay but don't do it.
Lets do some math. Lets say that Fallout 3 sells 1 million legal copies at the current price of £37.99. This makes £37 990 000 for the company. Now at this price I wil not buy this game, despite being a big fan. And I can afford to buy it but it still seems ridiculously high.
Lets see what happens if the price drops a little. What if it was £20? Well, this is much better, but still too high for me. What if it was £10? Now this is a very good price for me, and I'd probably purchase the game immediately. What if it was £7 - I'd aready have it.
Now 1 million copies at the price of £7 isn't a big profit for the company. But you forget that the number of people like me who would now buy the game will rise dramatically. Let's say that 5 more million people like me decide that the price of £7 is super awesome and buy the game. 6 million copies time 7 equals £ 42 million - this is £4 million more than the £38 million that the game will make with 1 million copies at £37.99 price. And what if all these 15 illegal downloaders per one legal decide that they can afford the price of £7 - the company will make £112 000 000. Pretty good, eh?
Someone must make a simple research about what price the people are ready to pay for their games and make the according ajustments.
Of course, the reality is that the companies thinks that they could sell 16 million copies of a game at the price of £37.99 if only it wasn't for the damn pirates. Ha ha ha. Greed is funny thing.
The companies wrongly assume that all these people who played a pirated copy of their game will pay the price of it if they don't have the option of free downloading. It's not going to happen.
It is estimated that for every legal copy there is between 15 or 20 illegal copies. This is probably for USA, because I'm sure that in poorer countries this ratio is like 1:1000.
It's obvious that someone who gets 150$ dollars a month salary, will never pay £37.99 for a legal copy of "Fallout 3". Lets leave these guys aside and concentrate on those who can pay but don't do it.
Lets do some math. Lets say that Fallout 3 sells 1 million legal copies at the current price of £37.99. This makes £37 990 000 for the company. Now at this price I wil not buy this game, despite being a big fan. And I can afford to buy it but it still seems ridiculously high.
Lets see what happens if the price drops a little. What if it was £20? Well, this is much better, but still too high for me. What if it was £10? Now this is a very good price for me, and I'd probably purchase the game immediately. What if it was £7 - I'd aready have it.
Now 1 million copies at the price of £7 isn't a big profit for the company. But you forget that the number of people like me who would now buy the game will rise dramatically. Let's say that 5 more million people like me decide that the price of £7 is super awesome and buy the game. 6 million copies time 7 equals £ 42 million - this is £4 million more than the £38 million that the game will make with 1 million copies at £37.99 price. And what if all these 15 illegal downloaders per one legal decide that they can afford the price of £7 - the company will make £112 000 000. Pretty good, eh?
Someone must make a simple research about what price the people are ready to pay for their games and make the according ajustments.
Of course, the reality is that the companies thinks that they could sell 16 million copies of a game at the price of £37.99 if only it wasn't for the damn pirates. Ha ha ha. Greed is funny thing.