Huh, for me the OP's position is quite interesting as while i watched a 'certain someone's' video critiques and read her thesis and did not care for them one bit it, i found they did raise the question of whether there were many female gamers who found themselves put off by the way girls are depicted in games, i didn't know any so i couldn't ask.
There's also a few somewhat backward arguments getting thrown around here...for example they are making another Neverwinter game, which was previously a bastion of classic rpg goodness. Having seen the trailer they have essentially turned it into a brown WoW, completely ditching the DnD ruleset. Whilst i strongly object to the MMO-ification of one of my favourite games it doesn't mean i will then spend the next 6 years of my life learning to develop games so i can make a new game, let's call it Sometimeswinter, that does have DnD rules to play in the free time i no longer have any more than i am going to start growing my own oranges if i don't like the supermarket brand of orange juice.
This is not how the games industry works, as a human being with a hobby and money if a games developer makes a game that is relevant to my interests, i will in turn give them money in return for said product. Hopefully once developers wake up to the potential market of female gamers, it'll bring more money in as a result and lead to a better industry overall.