EA doesn't make sports games. They make a sports game and release it every single year, the only recognizable difference being a slightly updated roster (which could and should easily be handled through DLC at this point). Their general business strategy is to buy up a successful franchise and start releasing cookie-cut clones of the game over and over and over again... and then blaming the developers when sales start dropping, and trashing the company they bought up. And, like any company that's gotten too big for its own good, they have entire teams of people devoted to figuring out just how much bullshit they can get away with (answer: a lot), including treating their employees like Relymiah and saving money on beta testers by releasing a broken game with promises to patch it.
Or, you could just read axia777's post on page one of this thread.