How does one fight cancer? Organise yourself on the cellular level and deploy the troops? Life is frequently awful and tragic, why do we have to dress things up or outright lie to make ourselves feel better? Mundus vult decipi, that is why.
As for Michael Jackson dying, let's think about this. Yesterday a great deal of people on this forum would say pop is shit, prior to the news of Jackson. So what is the importance of a King of shit dying?
Enjoy the mourning sickness, as everyone acts sympathetic and commiserates about the loss of Jackson. It will be the American version of the Brit's Diana, or the sympathy around Steve Irwin. I will not be turning a T.V on for days.