khaimera said:
I disagree with the opinion stated in the article. I dont think it is a reflection of gamers but more so American men. Sex sells everything, not just videogames. What I dont get is how a person can see a hot girl eating a sandwich and then want to go out and buy that same sandwich. Advertisers think this works on a subconscious level, but it just seems ludicrous to me.
Actually, it does have a bit of logic to it, though in a more roundabout way than we may assume.
A lot of us think that what advertisers have in mind is "they see a hot chick eating this sandwich so they'll either equate the sandwich to hot chicks, or figure that eating the sandwich will let them score with hot chicks."
The more practical application, though, is simply as an attention magnet. You have the TV on in the background, or you're using the commercial break to fetch a snack, and suddenly a hot chick appears on the screen, and quite often, we will look. For better or worse, we're curious why a hot chick is on the screen. Within a few seconds, we see the name of the brand plastered across the screen: "FACEHOLE STUFFERS!(tm)"
This doesn't go for everybody, obviously, but there will come a point in time when you are hungry and need to buy some food. You don't want to spend on a restaurant, and you really only have time to pick something up at the station while you're filling gas. You see an array of sandwiches, figure that's your best bet, but now you gotta figure out which brand you want to buy. "Hmmmm... out of all these sandwiches, the only brand I've heard of is Facehole Stuffers(tm). Not sure where I've heard it from, but it's probably not bad."
The more I think of it, the more it can really apply to this situation, though I didn't realize it before. We're at a point that I find a video game system of one type or another in every home I visit. No matter how much I don't think the person is a gamer, they will have the Wii or the PS3 (the only people I know with 360s are the gamers). However, the hardcore gamers are actually in the minority of people who own and play game systems. Some people don't have time for TV, or they download their shows free of commercials, or stream it online, or, like me, they just buy the DVDs and watch them. So there's still a big portion of the gaming population that is not reached by video game news sites or television commercials.
The plan is that maybe the dark patches can be reached via online porn.
"Hmmm... Video game trailer? With a hot chick? I'll watch that..." followed by "... man, that was lame. She didn't even get naked. She was hot, though."
Later down the line, the person is bored, looks around at the local EB or Blockbuster, and doesn't know what to get. This group has probably never heard of Fallout, but has probably already played Arkham Asylum and Call of Duty. Hmmm... does he get Assassin's Creed 2? "I dunno. I haven't heard of this one before. Graphics are neat, though. Or, what's this? Darksiders? I've heard of that. I wonder if it's good. I'll give it a shot."
There's also the double whammy that maybe some of the gamers watching will learn the name Jo Garcia and might pick up a copy of the issue if they feature her on the cover, or maybe they'll get more hits to their site as the gamers want to see more of her. It works both ways.
So really, the actual content of the ad is almost entirely irrelevant, so long as it draws your attention in long enough to ingrain the product name into your head. Up here in Canada, we're plagued by ads from a cell phone company called Koodo. Everybody hates those ads, but everybody knows what Koodo is. Everybody talks about how much they hate those ads. But that just keeps the name alive in everybody's heads. Love or hate, if someone is looking for a phone plan or wants to switch providers, they're gonna want to find out what Koodo is about.
So, whether we like it or not, and I'm guessing everybody hates it, there is some validity to the theory behind this "trailer." The point is not to be offended by it. They're reaching out to people that aren't us.