Winnosh said:
You see that's the thing Transformers was always more than that. Yes Takara Tomy wanted to sell toys To do that they got Jim Shooter and Denis O Neil LEGENDS in the comics industry and heads of Marvel to create the characters and a comic book based around them. There are some amazing stories told with the characters throughout the years.
The cartoons are great but the comics will always be my first love in Transformers... Don't get me started on how I hated that the cartoon made the Dinobots stupid...
Takara [wasn't merged with Tomy back then] had nothing to do with the American transformers series--they'd been selling Diaclone and Microman toys for almost a decade before the first of Transformers aired. Micromans were the mini-autobots that didn't scale with everything else, Diaclones were everything else.
HASBRO decided to import the toys and molds and release some of the designs as a unified line called Transformers, with a cartoon and comic to market the toys with. The toys that had car and truck forms became the Autobots, and everything else became a decepticon.
It didn't take long to get popular, so Hasbro then made a deal to bring in the Scramble City lineup of toys, as well as more of the Microman selection and more Diaclones.
Eventually, however, they ran out of Micromans and Diaclones that they thought would sell, so new transformers engineering started happening at both Hasbro and Takara for this toyline, by now marketted as its own thing in both companies. This caused a different aesthetic, which required the removal of many Diaclone toys to prevent clashing--the new toys had no cockpits and were based on futuristic vehicles and fantastic things rather than being recognisable earth vehicles and objects. Thus the movie happened and killed everyone's childhood forever by murdering Optimus Prime.
And then they brought him back because people got angry.
And that is why Duke survived in the GI Joe movie no one watched.