Has any replying fan of the show actually given any thought to why this thread keeps popping up? To some of us, this show seems to have come out nowhere. I don't watch a lot of tv but usually it's hard to not hear about a new show coming out. However, just like the creator of this thread and similar others, the appearance of my little pony avatars, pics and memes was sudden to me and I had not heard of the show before all of this. After seeing so many references so suddenly my curiosity got the better of me and I did my own searching to find out what all the fuss was about.
In short, I'm pretty sure others like myself encountered all of the pics and memes before they even knew the show existed. Also, all of the fandom for it appeared overnight to me and grew rapidly.
Can't say that I'll become a fan of the show but it does have its uses. I have a friend who is a teacher and the silliness portrayed in the show reminds her of the silliness she has to deal with from her students so when I'm feeling devilish, I tease her with this show.
EDIT: And yes, the thread creator should have done their own homework on this, but my point is that I'm pretty sure that the poster, just like me and maybe other members of this site, only encounter my little pony references here. To be honest, if I didn't visit the escapist among the many other things I do on the internet, I may not have even heard of my little pony. The show would have run its seasons and I would not have been any wiser of its existence.