The industry asserts that the law 'restricts the (First Amendment) rights of gamers, designers and innovators.' This law does no such thing. It merely prevents the most objectionable content from being sold directly to children.
Oh the hypocrisy. What, exactly, is objectionable content? Who decides what this content is? Who decides whether a certain game has this "objectionable content"? It sure as hell won't be anybody in the industry who actually cares about this. It will be some bureaucratic board that couldn't care less and who doesn't understand the medium at all. Worse yet, it will be an organization like this group of people who think that the video game industry is filled with a bunch of slime balls who are out to get their children.
The saddest part, though, is that this is a group comprised of, presumably, parents. What exactly is it that makes them incapable of regulating what their children consume? Last time I checked, this was sort of their responsibility. If they aren't bothering to do this, then they obviously aren't fit to be parents and should probably have their children placed in foster care. If they would sit down and actually try to play a video game with their kids once in a while in an effort to understand them rather than screaming bloody murder every time games try to tackle a mature subject, we wouldn't need to bother the Supreme Court with this ridiculous legislation.
This truly is sad that we've come to this.