college students are usually quite proactive about their studies (when they're not partying partying partying yeah!) because 1; it's costing them MONEY and 2; it's to get a degree. but when anyone tries to stick out by sounding like a know-it-all at something they know little about, they just look like a fucking dumbass and earn a LOT of disrespect.
now there is a line, and we've all seen it: popular kids and nerds. nerds stand out with the glasses, scrony arms, dorky clothes, etc. you get the deal. popular kids, you get the deal. all you gotta do is be like them, become them, and from within let your love for math and science subtly spread to all the other popular kids. soon, america will not be dumb.
the only thing keeping popular kids from embracing math/science in the first place is that social barrier of not wanting to be associated with nerds, who will laugh at you for not knowing some insane equation formula to make themselves feel better than you. it's a lot like my anti-otaku theroy; normal kids don't like anime because of the social barrier created by otaku's obsessive fandom.
social barriers can only be taken down through assimilation. after that, anything is possible. but until then, the cliques will remain strong rooted.