I'd just like to point out that there's no such thing as bad press. We always say 'don't feed the troll' on the forums, and topics like these are doing exactly that. He's trolling everybody hardcore and it feels like people don't quite seem to realise it. He's not trying to be another MovieBob or Yahtzee, and the fact he has a fair amount of notoriety outside of the escapist (Spoiler alert: Destructoid) says something about the people here and Jim Sterling himself. If people here don't look outside of this website into other gaming communities, other professionals, reviewers, commentators and general content then surely this kind of OMGWHAT reaction is to be expected when that content is introduced to you all of a sudden. I'm sure Jim's supporters would probably look at the Escapist and think we all have a stick up our arse because we're trying to be high brow and can't see outside of our little bubble.
I think we (or perhaps just the editors of the escapist) need to address if we want to continue staying in our bubble or if we want to be a part of the gaming community as a whole, because we can't just react violently whenever we're introduced to new material like this. All we're doing is feeding the troll and giving Jim exactly what he's after. Either embrace this other line of thought or don't include it at all. I wonder if the editors had a feeling this kind of overall reaction would emerge and hence why they hired Jim in the first place. It's genius, really. Introduce something inflammatory, everyone watches it to see what all the fuss is about, and suddenly you've got hits in the hundreds.
As i said, i initally didn't like Jim at -all- but having seen and read some of his other stuff on Destructoid, i can see some valid points being made. You've just got to accept that he's trolling you first.