I don't take him seriously at all. He can sometimes get a good laugh out of me, but Zero Punctuation is certainly not my first stop for in-depth, critical analysis. Even the games he says he likes get almost entirely negative reviews, because, let's face it, negativity is funnier. I'm pretty sure I could take some of my favorite games of all time, and still fill a 5 minute video with only the negatives, since I've yet to find a perfect game in my 20 years as a gamer. I think anyone that looks to ZP for purchasing advice is a bit foolish, but viewed as the entertainment that it is, I still enjoy it.