Entitled said:
The other Xbox 1 also said "Xbox" on it, and it sold one third of the 360.
Which means "Xbox" now has three times the brand recognition it did when the 360 hit shelves. Also, the first Xbox still sold incredibly well, despite lacking that insane brand recognition it currently has.
Entitled said:
The word "xbox" is not a magic spell, it's a brand name that worked well on exactly one product.
Because there's only been "exactly one product" to come onto the market and profit off the "Xbox" brand recognition - which it did very well I might add, only strengthening that recognition.
Entitled said:
The WiiU also had a brand name. So did the Playstation 3, The Sega Dreamcast, and The Atari 7800.
The Wii U is an exception since the primary audience for the Wii don't know or care about the Wii U. They bought the Wii because it had a cool virtual bowling game, or a fitness regime program. There's nothing about the Wii U to draw their attention, nor was it marketed to them. It's also far too soon to call the Wii U dead, when the poor sales figures can be attributed to the drought of games for the system. It was released early to not have to directly compete with the other two new consoles, but they didn't have any games ready so had to release it with just another "New" Super Mario Bros. title. Once a
real new Mario title is announced I predict a massive boom in Wii U sales. It'll never get close to what the Wii sold, but it'll do well enough.
The Playstation 3 launched with a prohibitive price point which lead to slow initial sales. Once that came down it started selling fantastically. That said, it's a good example of a console hitting the market with great brand recognition and still not doing so well.
The Dreamcast was just the last iteration of perpetually failing Sega hardware. There was a brief high point between the release of the Genesis and Super Nintendo where Sega was king, but it was all downhill after that. The SNES dominated the Genesis, the Playstation dominated the Saturn, and by the time the Playstation 2 was announced Sega's brand recognition was already in the gutter. The PS2 was the final nail that put the Dreamcast, and Sega, in the ground for good (as far as hardware goes).
The 7800 failed for a variety of reasons, but since we're talking about brand recognition Atari took a kick in the nuts following the video game crash of '83. Before the NES was released in '85 no one cared about video games anymore - there was no longer any consumer interest in the Atari brand. After Nintendo made video games cool again there was actually a resurgence in 2600 sales, leading Atari to (re)release the 7800 the following year. But by that time Nintendo was THE name in video games, and their ingenious/ruthless business practices allowed them to essentially monopolise the market (NES developers had to sign a two-year exclusivity deal, preventing them from porting their games to competing systems).
That said, I could be very incorrect in my initial statement. There's a definite possibility that
all the soon-to-be-current gen consoles will flop as the market shifts toward things like tablets and smartphones. AAA developers are in the process of crashing and burning, unable to sell enough to meet their exorbitant development costs. This forces them to keep putting out safe, boring, "develop by numbers" games that only drive the consumer base to mid and low tier games - most of which are developed for tablets and smartphones, and some for PC. The indie scene is booming, and it's a very real question to ask whether or not the big guns can keep up. There will always be a demand for games that push technological boundaries, but for the first time in history that demand is losing out to games that are, first and foremost,
fun.