I believe Macs are something you either grow up using, or are forced into using.
Example:
In a graphics design class, the instructor was one of those tight-assed "I use a Mac because they are Macs" people. She hated everything PC and was so tits-deep in the "i-" craze that she would use Mac i-whatever promo displays and fliers as examples of professionally completed artwork.
In those days, I was generally open-minded and accepted what she told me about Macs being the industry standard for the graphics design industry and grudgingly transitioned to a $9000 Mac from a $3000 PC. (She made it a point to state the price difference, as if to prove some level of superiority).
I found that for the two months I was using the Mac, I was actually sharply dropping in productivity levels as I had to continuously replace two decades worth of Control and Alt commands with those silly-ass Apple Flower Command functions, a one-button mouse, and a desktop that continued to hide all my important programs and distract me with flashy-bouncy system trays and icons (by the way, flashy-bouncy /anything/ should belong solely in strip clubs, or certain beaches).
I ended up failing that class, even though I had one all my work and managed to surpass the lesson plans by two weeks, because I:
"Expressed a desire to disobey common sense and practicality by refusing to complete given assignments on the PROPER provided equipment." (Yes, the report had 'proper' in bold capitals. That irked me.)
As a side note, the concave keyboard is pretty keen for typing.
And never once in all the times I actually visited print shops did I see a Mac doing anything else other than checking Myspace.