I have to agree with all the folks that have said Apple fans. You would be hard pressed to find a company that takes advantage of its fan base more, yet manages to maintain droves of mindless fanboys. Apple knows that they can charge a ridiculous mark up on their hardware because people will buy it because it is so pretty. If another hardware manufacturer really took style seriously, and started pumping out designs that rival Apple's designs at a reasonable price Apple would be in trouble.