So, The Escapist is in the news again...

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88chaz88

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Jul 23, 2010
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Eclipse Dragon said:
I am of the opinion that you can, in the same way you can do research and write a report on a country without ever actually going there yourself, but if that's where we disagree than okay.
We don't need to use shitty analogies here when the subject itself is easy enough to get to grips with.

If your opinion is "Adblock is bad" you are free to discuss the subject. However if your opinion runs contrary to that, perhaps even proclaiming that "Adblock isn't bad" then that is advocating it's use and fair game for warnings as per the forum rules. Jim's episode even falls contrary to the rules.

Now I hope that the moderation or management did manage to get hold of some common sense and didn't police the rules in quite their strict fashion as usual, but the subject is still a very dangerous one if your opinion isn't an acceptable one.

-Dragmire- said:
I remember Susan Arendt, when she was still in charge, talking about how the publisher's club relates to their income in comparison to ads. The answer went something along the lines of, if every member of the escapist signed up for the publishers club it wouldn't even be half of what ads give them to function for a month.
Then I'd rather the Escapist ran on half their revenue.
 

Flatfrog

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Dec 29, 2010
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-Dragmire- said:
I remember Susan Arendt, when she was still in charge, talking about how the publisher's club relates to their income in comparison to ads. The answer went something along the lines of, if every member of the escapist signed up for the publishers club it wouldn't even be half of what ads give them to function for a month.

A month long ad campaign can net them a 6 figure pay check (for a really profitable one like the Dragon Age 2 ads), but those don't come every day(their are large gaps in the year where nothing big is coming out so getting any game related ads becomes tough).
This is all a fair point, and obviously we aren't privy to the site's accounts, but nevertheless:

Presumably the ad revenue is dependent on the number of impressions (and to a lesser extent click-throughs). Adblocked users, one assumes, don't show up as page impressions on the advertisers' stats and so don't generate revenue. But if your ads become so intrusive that they drive people to install AdBlock (at least one person on the originally linked article said they installed AdBlock specifically because of the Escapist) or to leave the site then there must come some point when returns start to diminish.

We all want this site to continue to exist. We all want Jim, Bob, Yahtzee, LRR et al to continue being paid. I don't think many people would particularly object to having ads in principle - I've certainly sat through my share of 30-second spots before a video. But at the point when the ad actually stops you from being able to access the content you came to see, hasn't the balance shifted too far? Isn't that when as a site owner you might push back to the advertisers and say 'look, I appreciate you want to pay me a lot of money for this campaign, but it's causing complaints and our usage stats are dropping - can't you make some changes?'
 

88chaz88

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Jul 23, 2010
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Dexterity said:
I feel like the mods of this site don't really know how to moderate.. At all.

They abuse their privileges, they'll ban you for calling someone a raddish in a joking manner just as easy as they'll ban you for saying that you're a really big supporter of Hitler.

Sorry mods, but you have to actually learn why the fuck you moderate a forum. Separate "filtering out the vile community" from "suspending everyone". This is a web forum, not Auschwitz.

It's actually all too rare to see someone who hasn't gotten at least one warning. That shouldn't be the case in any web forum.
If I was ever in charge of a forum, I'd actually enforce Godwin's Law. If ever Hitler or the Nazis are mentioned, the discussion is unsalvageable and gets closed down.
 

Foolery

No.
Jun 5, 2013
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88chaz88 said:
Then I'd rather the Escapist ran on half their revenue.
I kinda agree, but I what I'd prefer to see, is trimming down the fluff on this site.

How many '8 great fill in the blank' articles does this place need? Seems like a waste of space.
Then again, those fluff pieces are just something made to fill space and get clicks.
 

88chaz88

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Jul 23, 2010
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Dead Century said:
I kinda agree, but I what I'd prefer to see, is trimming down the fluff on this site.

How many '8 great fill in the blank' articles does this place need? Seems like a waste of space.
Then again, those fluff pieces are just something made to fill space and get clicks.
Couldn't agree more, this place is becoming like Kotaku or Buzzfeed. Though Matt Lees is supposedly going to start a video series here soon.

I'm in a position where I'd love to support some of the creators here, but don't really want to support The Escapist as a whole. Though if they were more picky about the ads they run I'd be happy to support them all.
 

Uhura

This ain't no hula!
Aug 30, 2012
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Huh, so we have a bunch of people complaining about the site moderation and they
a) don't know what freedom of speech means
b) haven't read the forum rules, even though they agreed to follow them when they signed up
c) don't know the difference between a warning and a ban.

Interesting.
Look, I get that the moderation in Jim's thread was somewhat confusing at first, but really, after 5 pages of discussion you should be able to tell that admitting to the use of that program was still not allowed, especially since moderators had shown up and confirmed that it was not ok. The vast majority of people in that thread didn't get warnings even though they talked about the program, so it's not like the mere mention of the program was a warnable offence.

Furthermore, the mods don't just willy-nilly insta-ban people here, so the whole "darn, dare I express my opinion here, lest I get immediately banned" complaints are totally unneeded.
 

shrekfan246

Not actually a Japanese pop star
May 26, 2011
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Dexterity said:
Currently, the moderators here disregard the whole point of their job. Forums have moderators for a purpose, can you please, for the love of god, stick to that.
You compared them to Nazis. And you still currently have posting rights on this website.

I'd say they're performing their purpose quite admirably.
Uhura said:
Huh, so we have a bunch of people complaining about the site moderation and they
a) don't know what freedom of speech means
b) haven't read the forum rules, even though they agreed to follow them when they signed up
c) don't know the difference between a warning and a ban.
Yeah, that's pretty much par the course for any thread that derails into complaining about the forum moderation around here.

EDIT: Occasionally they also seem to not understand the health bar system, and that being on your last peg means you're going to get permabanned regardless of the "severity" of your final infraction.
 

AzrealMaximillion

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Jan 20, 2010
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fix-the-spade said:
The Escapist has become a 'big website,' I'm not sure when it happened, but definitely did.
It happened when they added score to their reviews. One fact that a lot of people don't know about the gaming journalism aspect of things is that having a score on your review qualifies it as eligible to be registered on Metacritic. Metacritic score drive up page views for websites the Escapist has gone in that direction. They're focusing on page views a lot lately. Notice the abundance of Buzzfeed style articles that serve as filler articles to get views? How about the reviews being written and scored by people who've played little amounts of the game (Total War Rome 2, Dragon Age 2)? The constant either misleading headlines or "bait" headlines in the style of Gawker blogs? The fact that a lot of the news here comes with either an untrusted source (like Kotaku) or no source at all?

As soon as that switch of "non-scored" reviews to "scored" reviews flipped that was it for journalistic integrity here. Its not even primarily the fault of the content creators, but more the fault of how making money off of the internet works for gaming. Specifically when you're doing a written based website, which the Escapist, IGN, and Gamespot are to me.

Making reviews scored meant that reviewers had an incentive to review more games because revenue increases are now insured thanks to Metacritic. So they play more games, complete less of them, and review more. The reviews across the board are becoming less informed about the game. This is how you get the Escapist giving Dragon Age 2 a 5/5 with a vaguely descriptive review and then have an editorial that's heavily detailed on the many flaws of DA2 within the same 12 month period.

Gaming Journalism is corrupt. No because people are paid to have certain opinions, thought that is the popular misconception. Gaming Journalism is corrupt because its so easy to game its system for profit and very easy to be dishonest and get away with it.
 

AzrealMaximillion

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I think that the site would benefit on the community side if when they give out warnings or bans, they put the broken rule in beside the "User received a warning/User was banned" marker. That way everyone can see why they got disciplined in an open format.

I also think that they should message you the specific rule you broke when they hand you the infraction instead of just saying "You Broke the Rules!"
 

Nigh Invulnerable

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Jan 5, 2009
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I used to be on the Revolver Magazine music forum (which no longer exists due to low user base), and that site had a minimal moderation policy. You pretty much had to be an adbot or send death threats to other users via threads for mods to do anything at all. I do miss a certain level of flippancy and sarcasm that was available on that site compared to the Escapist, and I think the mods here could use a little bit of Valium/weed/whatever relaxes them sometimes.

I posted once in a thread discussing Terry Pratchett's Discworld books and characters. I typed one short post in all CAPS as a reference to the character of DEATH from the books and promptly got a mod warning. Admittedly, it was my entire post, but the warning I got was in reference to the all caps, and that drove me nuts. I'm sure not everyone on the site is familiar with the Discworld, but I think mods need to take context into account more than they do.

Basically, if the mods are going to take a "You mentioned X (regardless of context)? MODERATED!" they need to be extremely clear which things will result in discipline, or actally take some time to examine things contextually. Saying "You can talk about sex, but can't use these words: breast, penis, vagina, penetration....." is pretty much a useless way to have a mature and productive discussion about a topic.
 

-Dragmire-

King over my mind
Mar 29, 2011
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Flatfrog said:
-Dragmire- said:
I remember Susan Arendt, when she was still in charge, talking about how the publisher's club relates to their income in comparison to ads. The answer went something along the lines of, if every member of the escapist signed up for the publishers club it wouldn't even be half of what ads give them to function for a month.

A month long ad campaign can net them a 6 figure pay check (for a really profitable one like the Dragon Age 2 ads), but those don't come every day(their are large gaps in the year where nothing big is coming out so getting any game related ads becomes tough).
This is all a fair point, and obviously we aren't privy to the site's accounts, but nevertheless:

Presumably the ad revenue is dependent on the number of impressions (and to a lesser extent click-throughs). Adblocked users, one assumes, don't show up as page impressions on the advertisers' stats and so don't generate revenue. But if your ads become so intrusive that they drive people to install AdBlock (at least one person on the originally linked article said they installed AdBlock specifically because of the Escapist) or to leave the site then there must come some point when returns start to diminish.

We all want this site to continue to exist. We all want Jim, Bob, Yahtzee, LRR et al to continue being paid. I don't think many people would particularly object to having ads in principle - I've certainly sat through my share of 30-second spots before a video. But at the point when the ad actually stops you from being able to access the content you came to see, hasn't the balance shifted too far? Isn't that when as a site owner you might push back to the advertisers and say 'look, I appreciate you want to pay me a lot of money for this campaign, but it's causing complaints and our usage stats are dropping - can't you make some changes?'
Ah, finally found it!

They can tell pretty much exactly how many people use it. As of mid April 2013, 45% of users were using it.

http://www.escapistmagazine.com/videos/view/escapist-podcast/7156-089-Religion-in-BioShock-David-Jaffe-and-Playing-Nice

The relevant info starts at about the one hour mark.

Kind of funny, it's basically the jimquisition ep.
 
Apr 5, 2008
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Vrach said:
What I'm interested though, is how is it still a thing? ... So who clicks these things? The terribly young and the terribly unsavvy who don't have literally anyone to teach them better? What is the actual number of these people? Is it really so high as to actually achieve some effect? I mean, I see from the fact that it's still around that the answer is yes, but it's honestly hard to fathom it.

Another thing has just crossed my mind... a lot of these ads are quite literally scams. Ads pointing to dodgy sites, I mean, it's the reason no one who's actually spent any time at a computer never clicks these things, right? So how does anyone have any face to aggressively attack anyone who defends themselves from it?
You even ask, "what is the actual number..." and ultimately that's what it comes down to. Adverts (dodgy or not), along with spam and cons are all about the numbers game. How many do you have to put out there to get a single "sale", or in marketing terms, a "conversion"? A conversion is the term for when an ad or spam is followed through to its end, resulting in a payment, sale of the product, transferring of life savings, whatever. The conversion rate is the number of completed payments compared to the number of ads shown/spam emails sent.

As long as the profit from the successful conversions is greater than the cost of showing all the ads it took to get it, it's profitable. [Note that "profit" mightn't necessarily mean a positive income (though it usually does), in fact losing a little money short term could be profitable if it meant longer term profit (eg. recurring subscriptions, tying customer into a proprietary platform for refills/top-ups, brand-name recognition, etc).] If one in a million people follow up on a spam email that cost almost nothing to send out to two million people, the spammer will profit from the two tragic people who fall for it.

Targeted ads are marginally better, in that they try to guess what things a user might be interested in based on past purchases, sites visited or information Mark Zuckerberg gave them. The thinking is that this would lower the ads shown to the least likely people to "convert", saving the advertiser money and inversely increasing the conversion rate. Or conversely, the same number of ads are shown but to people more likely to "convert". eg. Instead of 1/1000, targeted ads might have a conversion rate of 1/500 or 2/1000.

Anyway, to your question "what's the actual number..." I haven't the faintest but I think you answered it correctly. It's evidently high enough that it justifies the cost of the ads in the first place.
 

Robert Marrs

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Mar 26, 2013
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Maybe if the escapists ads were not so horribly intrusive less people would care. I visit here while at work (where SWIM cannot use adblock) on a regular basis and its awful. I have never seen such desperate ads that pop up right in the way of what I want to click and the escapist is the slowest moving website I access at work as a result. The escapist is dead wrong on this. They probably created more users adblock users by making that video. Appealing to the internets sensibilities very rarely works. All in all I could not agree with the article more. I would like to continue this but I guess I will have to wait until I get home. Because of the video ad playing underneath this shockwave is becoming unresponsive over and over again making this take much longer than it should. But its not your crappy ads that are to blame. Its adblock. That is the message I am getting here.


EDIT: Well I decided to take a look through that thread. I feel even less sympathy than I did for the escapist before. People being banned and given warnings simply for calling out the mods on their BS? Could you guys have done any MORE damage? First you talk about adblock when there are still (surprisingly) lots of people who don't know it exists then eradicating any sort of good intentions placed by treating your forum users like garbage in that thread. For shame escapist.
 

Kross

World Breaker
Sep 27, 2004
854
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Fappy said:
Man, I wonder how Kross feels about being called out like that XD

I'm not sure if I'd be amused or upset, honestly.
I'd feel e-Famous, but I've been quoted by better writers in the past who were writing something other then a poorly informed blog/forum post. :(

One point I keep seeing is "Sites with gigantic communities like Reddit have tolerable ads"

People miss the point that a website can't just "choose" to have well curated ads. You have to find the people who are willing to PAY for those ads. These people DO NOT pay for ads on "small" websites.
These are often the same people who claim to "make money" on their personal website ads.

These are rarely websites with multiple full time staff and an infrastructure of more then one server (oh, and server resources don't scale linearly with traffic due to redundancy and other topology concerns - it's closer to an exponential growth in hardware to keep up with a linear growth in traffic. This is why many setups can't handle traffic spikes as gracefully as they might like)

Your choice at that point is to run more obnoxious ads that pay more, or run low impact ads that don't return enough money to be worth having on the site at all. (At one point we tried out Google ads in the forums, but they didn't pay enough to be worth the annoyance of having to see the ad)

Of course, we don't WANT annoying ads, but our choice is this:
Use the ads that pay, making our best effort to keep them tolerable (which is primarily a reactive rather then pro-active process unless you're a large enough client to lay down ultimatums with ad networks - like Reddit. Though I will say these days things seem to be significantly better in regards to "we don't want X content", obnoxious implementation is often the annoying part)

Live entirely off of Subscriptions - which at the current rate would be several thousand new subscriptions a week, every week. Contributors would have to be funded per episode with donation drives or something similar, or the rate of new subscriptions would have to be much higher/pricier then what it takes to pay full time staff and infrastructure. This also has sustainability issues with bringing in new people with content teasers, etc. Most sites that are subscription-only offer a service beyond reading/watching media, or they have an alternate revenue stream keeping things online (typically this), or they fail as soon as their funding dries up.

Milk venture capitol or personal savings to run the site as long as possible for cheap, not soliciting third party contributions. Eventually the site quietly goes offline, maybe with a donation drive or two to keep it online for a few more months if people really liked whatever we could actually afford to put on it (most of our time would be spent on our other full-time jobs as well). When it goes offline, people comment on the few things they liked, and then move on to the next site that still happens to be online, maybe with a sad comment on their social media of choice.

The only website of size I can think of that manages to live without ads is Wikipedia, and that is primarily due to comped hosting, large entities donating, and later a critical mass of community (when you're that big and unique in your utility, the tiny percentage of people willing to donate large amounts of cash/resources can become a reasonable number)

As far as "alternatives" that some people seem to hint at, this is a problem everyone who tries to run a website full-time would love to solve. Please share your wisdom, you can help solve a major issue, and we'd love to talk about it.

[hr]

We try not to BERATE people about Adblock issues, though many seem to re-iterate that sentiment.
We do try and let you know the state of paying for the website when we have the opportunity.

It's your computer (or at least, it's not ours).
You can Adblock.
You can use Youtube.
You can use other gaming websites.
We're not going to berate people about such things, but we will ensure that our limited resources last as long as possible.
This means minimizing things that take away from the site's funding. This means stating our case as best as we're able.
Please don't waste our resources if you aren't going to help keep things online. If for whatever reason you can't support us, that's fine, but please don't make the extra effort to shove it in our faces (on that note, thanks to whoever posted that news article for keeping it on their own host along with its comment thread). Enjoy such things on your own terms and all is well.

If we can help people see our point of view to the degree where they want to chip in, fantastic. If not, we understand, but please refrain from adding to a discussion if the entirety of your comment is vitriol rather then anything we can use to improve the situation. Many people apparently didn't even realize they were Adblocking us.

Personally, I wanted to ban many of the people whining about moderation in a thread that's not about moderation for being off topic/low content (as very few of them actually contributed to any Adblock discussion other then to say they used it). But I am unfortunately not allowed to make our rules more stringent. These people who unrepentantly offer a vitriolic comment about how they will never support a website, and we should feel honored to have their server load... please, just leave. We don't want you taking up resources. You're literally doing nothing but costing us money and slowing down the site for everyone else.

Reiterating that I am not talking about people who use Adblock, I'm talking about the people who feel the need to post about it without contributing in any way to a discussion (much like any low content "me too" post).


Furthermore, [http://www.escapistmagazine.com/forums/read/18.297629]
 

Tenkage

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May 28, 2010
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good way to piss of users, bann em for saying one word. Guess I'll play Russian roulette Adblock!
 

Hazy

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2xDouble said:
So... some whiny little ***** gets banned from The Escapist, writes an essay crying "oppression!", and submits it to a different website. This constitutes "being in the news"...

Yup, that's FoxNews quality journalism alright, I hope his new job works out well for him.
Despite that it's a very good article from someone who has firsthand knowledge of moderating a website far larger than this? And he brings up good points too?

Not really seeing the Fox News comparison here.
 

Mahoshonen

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Jul 28, 2008
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Hazy said:
2xDouble said:
So... some whiny little ***** gets banned from The Escapist, writes an essay crying "oppression!", and submits it to a different website. This constitutes "being in the news"...

Yup, that's FoxNews quality journalism alright, I hope his new job works out well for him.
Despite that it's a very good article from someone who has firsthand knowledge of moderating a website far larger than this? And he brings up good points too?

Not really seeing the Fox News comparison here.
Fox News comparisons are the new Hitler comparison.
 

Kross

World Breaker
Sep 27, 2004
854
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Darks63 said:
One thing that came out of that thread that was not answer( at least i didn't see it answered) was that different standards that the facebook comments and forum comments seem to operate under
Facebook comments are purely there for social media reasons (they can send traffic to the article, and it gives people a chance to chat a bit more directly with their own group of friends). Our normal moderators don't have access to the tools there, because they are extremely limited (you can basically hide a post or silently ban a user). If office staff sees something bad, they'll delete/ban as necessary, but other then that they just kind of do their own automatically sorted and voted thing.